Yōtei

Do it yourself

Marketing tools that are free.

29 tools that cost nothing: 12 free and hosted, 8 you self-host on a cheap server, and 9 repos you run with your own AI key. Free tiers that turn into a sales funnel are not on this page, they are in the paid directory where they belong.

Free and hosted

Genuinely free, nothing to install or host. Some need a free account.

  1. ✦

    Meta Ad LibraryAd research

    Every ad running on Facebook and Instagram. Search any competitor.

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  2. ✦

    TikTok Creative CenterAd research

    Top performing TikTok ads and trends, by industry and region.

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  3. ✦

    Google Ads TransparencyAd research

    Search, Display, and YouTube ads any advertiser is running.

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  4. ✦

    LinkedIn Ad LibraryAd research

    Every B2B ad running on LinkedIn since 2023. No login needed.

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  5. ✦

    Apify ad scrapersAd research

    Run an actor to pull a competitor ad library into a spreadsheet.

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  6. ✦

    CanvaDesign

    Design social posts, static ads, and thumbnails from templates. Strong free tier with some AI.

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  7. ✦

    Pomelli (Google Labs)Ad creative

    Pulls your brand from your website and makes on-brand social posts and static ads. Free.

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  8. ✦

    CapCutVideo

    Free video editor with auto captions and reframing for short-form clips.

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  9. ✦

    Google Search ConsoleSEO

    See which search queries bring traffic and which pages rank. Free with a Google account.

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  10. ✦

    Google Keyword PlannerKeyword research

    Keyword ideas and search volume from Google. Free with a Google Ads account, no spend needed.

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  11. ✦

    F5BotSocial listening

    Emails you when a keyword shows up in a Reddit, Hacker News, or Lobsters post or comment.

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  12. ✦

    Google AlertsSocial listening

    Emails you when your keywords appear in news and blogs. Thin on forums, but takes a minute to set up.

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Run it yourself

Free, self-hosted software on a cheap VPS, roughly five to thirty dollars a month. Mostly open source.

  1. ✦

    PostizScheduling

    Schedule posts to twenty plus networks with AI captions and analytics.

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  2. ✦

    MixpostScheduling

    A Buffer style social scheduler, lighter to self-host. MIT licensed.

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  3. ✦

    ListmonkEmail

    Send newsletters and bulk email at scale. A single fast Go binary.

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  4. ✦

    MauticAutomation

    Full marketing automation: drip campaigns, landing pages, and lead scoring.

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  5. ✦

    UmamiAnalytics

    Privacy friendly web analytics, simpler than GA4.

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  6. ✦

    PlausibleAnalytics

    Cookieless, lightweight web analytics. Self-host or paid cloud.

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  7. ✦

    n8nAutomation

    Wire scrapers, email, social, and Slack together. Source available and free to self-host.

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  8. ✦

    FormbricksSurveys

    Open source surveys and in-app feedback. Free to self-host, with a limited free cloud too.

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For builders

Free repos you run with your own AI key, usually a few dollars a month in API costs. Pairs with the prompts below.

  1. ✦

    Marketing SkillsAI skills

    A big pack of marketing skills for AI coding agents: SEO, copy, CRO, ads, and analytics.

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  2. ✦

    SEO MachineSEO

    A Claude Code workspace that runs an end to end SEO content pipeline with GA4 and Search Console.

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  3. ✦

    OpenClaudia SkillsAI skills

    A smaller MIT pack of Claude Code marketing skills for blog posts, landing copy, and strategy.

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  4. ✦

    OpenCMOAI CMO

    A self-hosted multi-agent AI CMO for SEO and tracking mentions on Reddit and Hacker News.

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  5. ✦

    aeo-platformAEO

    A CLI that checks your brand citations across ChatGPT, Claude, Gemini, and Perplexity. Bring your own keys.

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  6. ✦

    aeorank-cliAEO

    Scores your site for AI visibility and generates an llms.txt file. Runs locally, no API key.

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  7. ✦

    HyperFramesVideo

    Write HTML and CSS, render an MP4. Open sourced by HeyGen, and built so a coding agent can compose the video for you.

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  8. ✦

    RemotionVideo

    Make videos programmatically with React. Free for individuals and teams under three people, paid above that.

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  9. ✦

    Yōtei tools on GitHubOurs

    Free tools we open source for mobile apps, video, and email marketing. More coming.

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What to actually do with these is in marketing you can do this afternoon for nothing. Prompts to build your own tools are in the prompt library, which stage to use them at is on the climb, and the paid tools are on the route index.