Yōtei

A field guide · AI marketing

Tools for the climb to better marketing.

Yōtei sorts and curates the new wave of AI marketing tools by what they do, connects you with marketers worth reaching out to, and catalogs free tools you can use right away.Updated June 2026 · 56 tools · 12 stations

Yōtei·zan

Trailhead

Three ways in.

Find a serviceTry an AI tool built for the job.Get a trail guideReach out to someone on X who does this for a living.Do it yourselfFree tools and prompts to build your own.
The routeSorted by what they do
ToolWhat it is good forCost

Station 01 · 4 tools

UGC

Run user-generated content campaigns with real creators. Find them, brief the content, and pay by results.

NewWaveRun UGC campaigns in one place. Find creators, manage the content, and pay them by views.$$
SideshiftSource vetted creators for short-form UGC ads, then brief, manage, and pay them in one place.$$
TwirlBrief a vetted network of creators for UGC video and photo, and pay by the project.$$
JoinBrandsHire creators for paid collabs and product seeding, and pay by the deliverable.$$

Station 02 · 5 tools

AI video ads

Make video ads with AI actors and avatars from a script, no creators or film crew.

ArcadsPaste a script, pick from over a thousand AI actors, and get UGC style video ads in minutes.$$
FastlaneMake short AI videos from your website and auto post them to TikTok, Reels, and Shorts.Free
CreatifyTurn a product URL into video ads and A/B test them.$
MakeUGCMake UGC style video ads with AI avatars for paid social.$
IconRun the whole ad pipeline from brief to editing to one click launch on Meta.$$$

Station 03 · 6 tools

Clipping

Turn long videos and podcasts into short clips for TikTok, Reels, and YouTube Shorts.

Clip Factory†Upload long videos and let AI pick the best moments to turn into clips.$
ChoppityTurn long videos and podcasts into captioned shorts, ready to publish.$
ReapClip, caption, reframe, and dub long videos into shorts in many languages.$$
Opus ClipTurn long videos into short clips, with auto captions and a virality score that picks the best moments.$
Spikes Studio†Turn long videos and game streams into captioned clips, free to start.$
SubmagicTurn long videos into short clips with auto captions, B roll, and silence trimming.$

Station 04 · 4 tools

Influencer

Find creators, run influencer marketing campaigns, and manage partnerships at scale.

Aha CreatorFind, negotiate with, and manage influencer collabs at scale.$
1stCollabFind creators and run the whole influencer campaign, from outreach to contracts and payments.$$$
AMT†An AI agent that runs influencer campaigns for you, from finding creators to negotiating and paying them.$?
InsightIQ†Find and vet influencers across hundreds of millions of creator profiles, then track results.$?

Station 05 · 4 tools

Social growth

Run social accounts and grow a following on X, TikTok, and Instagram, mostly on autopilot.

HardlaunchSpin up and run a hundred real TikTok and Instagram accounts that post your content daily.$$$
JarvXGrow an X account with drafted posts, account audits, and daily performance briefs.$
SuperXGrow an X account with analytics, reply discovery, scheduling, and AI posts.$
AutopostrGenerate faceless AI videos and auto post them to TikTok, Reels, and Shorts every day.$

Station 06 · 4 tools

Social drafting

Write social posts in your voice, drafted for you across X and other platforms.

ClimbXStudies your X posts and ships publish ready drafts in your voice to grow followers.$
Ghosti†A Chrome add on that drafts X posts, replies, and threads in your voice.$
SocialEchoDraft on brand posts for every platform and publish them from one place.$
ContentInDraft LinkedIn posts and carousels in your voice, then schedule them.$

Station 07 · 4 tools

Ad research

See the ads and hooks already working, pulled from large ad and video databases.

LightReelFind the UGC creators and ad hooks that already work, from a big video database.$$
ForeplaySave the ads already working, track competitors, and turn them into creative briefs.$$
Atria†Search Meta and TikTok ad libraries with an AI strategist that surfaces the hooks worth copying.$?
Segwise†Auto tag your ad creative, tie each part to results, and get alerts when creative wears out.$?

Station 08 · 5 tools

Ad creatives

Generate ad creative and test what converts on Meta and other paid channels.

Gooseworks AdsAn agent that learns what converts in your Meta account and tests fresh ad creative.$$$
Posta AI†Turn a product link into ad creative and UGC ads, and study competitor ads.$
GetCruxFind winning patterns in your ad creative and see what to launch next.$$$
AdCreative.aiGenerate static ad creatives at scale and score each one for conversions before you launch.$$$
QuickAdsFind winning ads, then generate image and video creative and test it before you launch.$$

Station 09 · 5 tools

Outbound

Cold email and DM outreach. Build lead lists and run an AI SDR to start conversations.

RevnuAn AI growth hire that runs outbound, ads, SEO, and social from one place.$$$
OrigamiTurn one prompt into a lead list, then run LinkedIn and email outreach in one tool.$
PloyTurn your website into a marketing engine that drafts pages, spots visitors, and runs ads.$
SennuAn AI sales rep that finds leads and writes personalized cold outbound.$$$
FuseBuild lead lists, enrich the data, and run multichannel outreach.$$

Station 10 · 4 tools

Retention

Keep customers with lifecycle email, win-back campaigns, and churn alerts.

Retention.comTurn anonymous website visitors into email subscribers, then win back abandoned carts.$$$
OpensendSpot anonymous visitors and reach them with email, ads, and SMS. Works with Shopify and Klaviyo.$$
Subsets†Predict which subscribers will churn, then run win back experiments that become lifecycle campaigns.$?
Stay AI†Cut subscription churn for Shopify brands with smart cancel flows and timed win back emails.$?

Station 11 · 5 tools

SEO

Write SEO articles and build pages that rank on Google and bring steady traffic.

DistribbAuto write SEO articles, build backlinks, and repurpose them into social posts.$$
AirOpsBuild repeatable content pipelines for SEO and AI search at scale.$$$
OutrankPlan a month of SEO, then auto write and publish daily articles to your CMS.$$
SEOmaticSpin up hundreds of pages from one template to rank for many specific searches.$$
RankGoatHands-off SEO that writes your blog posts and builds backlinks from a partner network.$

Station 12 · 6 tools

AEO

Answer engine optimization. Get your product cited in answers from ChatGPT, Perplexity, and Google AI.

OkaraAn AI CMO that runs SEO, content, Reddit, and AI search visibility from one URL.$$
AthenaHQTrack and improve how your brand shows up in ChatGPT, Perplexity, and Gemini.$$$
The Prompting CompanyGet your product mentioned and cited inside ChatGPT and other AI apps.$$$
ProfoundTrack which AI answer engines cite your brand and win more citations.$$
ScrunchMonitor and improve your brand visibility across the major AI search engines.$$
Otterly.aiTrack brand mentions and citations across ChatGPT, Perplexity, Copilot, and Google AI.$

† Marked unverified means we have not checked this listing with the company yet. If it is yours, claim it to update the details.

Trail guides

Find someone to learn from

People we rate in new wave marketing. Individuals, not agencies.

NameKnown forReach out
Jeddi MeesAI startupsFractional growthFractional growth for AI startups like HeyGen and Arcads.@jeddimees↗Blake EmalX growthContentX growth and content strategy. Books calls openly.@heyblake↗Omid GhiamAI marketingTool reviewsAI marketing and tool reviews. Runs Marketer Milk.@omidghiam↗Dyan KhorPaid socialScalingPaid growth and scaling for consumer apps.@dyankhor↗Elena VernaGrowthPLGGrowth and product led growth advisor.@ElenaVerna↗Barry HottMeta adsCreativeIndependent paid and creative consultant for DTC.@barryhott↗Scott BrinkerMartechAI marketingMartech and AI marketing. Runs ChiefMartec.@chiefmartec↗Dave GerhardtB2BBrandB2B brand and copy. Runs Exit Five.@davegerhardt↗Greg IsenbergAudience buildingStartup ideasAudience building and startup ideas. Runs Late Checkout.@gregisenberg↗Sean EllisGrowthRetentionGrowth, PMF, and retention. Coined growth hacking.@SeanEllis↗athcanftiOS appsClippingX growthiOS app marketing, clipping, and growing on X. Open to consults.@athcanft↗Florian DarromanSEOBacklinksBootstrapped SaaSSEO and backlinks for bootstrapped SaaS. Builds Distribb and runs Profitable Founder.@floriandarroman↗

Open to consults and want to be listed? .

Do it yourself

Free tools, or build your own

You can get far without paying, especially if you can code. Free tools to research what works, and prompts to vibe-code small tools of your own.

  1. ✦

    Meta Ad LibraryAd research

    Every ad running on Facebook and Instagram. Search any competitor.

    Open ↗
  2. ✦

    TikTok Creative CenterAd research

    Top performing TikTok ads and trends, by industry and region.

    Open ↗
  3. ✦

    Google Ads TransparencyAd research

    Search, Display, and YouTube ads any advertiser is running.

    Open ↗
  4. ✦

    Apify ad scrapersApify

    Run an actor to pull a competitor ad library into a spreadsheet.

    Open ↗
  5. ✦

    Pomelli (Google Labs)Ad creative

    Pulls your brand from your website and makes on-brand social posts and static ads. Free.

    Open ↗
  6. ✦

    v0 by VercelLanding pages

    Describe a landing page or microsite and get front-end code you can deploy. Free tier.

    Open ↗
  7. ✦

    Yōtei tools on GitHubOurs

    Free tools we open source off the Yōtei repo. More coming.

    Link coming

Vibe-code your own

A growing library of prompts to build your own marketing tools. Paste one into your AI editor and ship in an afternoon.

Open the prompt library ↗

Get listed

Submit, claim, sponsor, or list yourself

01

Submit a tool

Built a new AI marketing tool? Send it over and we will take a look.

02

Claim your listing

Already on the list? Claim it to fix the details, add your link, and mark it confirmed.

03

Sponsor a category

Get a featured spot at the top of the category that fits you.

04

Get listed as a trail guide

Open to consults? Join the marketers we recommend. Individuals only, not agencies.

Questions

Good to know

What is Yōtei?

A field guide to the new wave of AI marketing tools, grouped by the job they do, with a short note on what each is good for and a rough cost. You can also find trail guides to hire and free ways to do it yourself. The name is a nod to Mount Yōtei in Hokkaido, an Ezo Fuji and a long climb.

What kind of tools get listed?

New and recently launched AI marketing tools, grouped by the job they do. Each one has a short note on what it is good for and a rough cost.

Are these tools any good?

The list is a starting point. Some listings are marked unverified, which means we have not checked them with the company yet. Try a free plan or a small test before you commit.

What is answer engine optimization (AEO)?

Getting your product mentioned in answers from AI tools like ChatGPT, Perplexity, and Google AI. Yōtei has a station for AEO tools, and the site is built so those engines can read and cite it.

I am a developer new to marketing. Where do I start?

Start at the trailhead. Yōtei gives you three ways to make progress: try an AI tool built for the job, reach out to a marketer on X, or do it yourself with free tools. The tools are sorted by what they do, from UGC and clipping to ad creatives, outbound, SEO, and AEO.

What are the best AI tools for UGC and video ads?

Yōtei has stations for UGC and AI video ads. For real creator campaigns there is NewWave. For AI actors and avatars there are Arcads, Creatify, and MakeUGC. Pick by whether you want real people or AI generated video.

How do I turn long videos into short clips with AI?

The clipping station lists tools like Choppity and Reap that cut long videos and podcasts into captioned shorts for TikTok, Reels, and YouTube Shorts.

How do I get my product mentioned by ChatGPT and other AI?

That is answer engine optimization. The AEO station lists tools like AthenaHQ, Profound, and Scrunch that track how AI answers cite your brand and help you show up more often.

How can I research competitor ads for free?

Use the free ad libraries in the do it yourself section: the Meta Ad Library, TikTok Creative Center, and Google Ads Transparency Center. You can also run an Apify actor to pull a competitor into a spreadsheet.

How do I grow on X with AI?

The account growth and social drafting stations list tools like SuperX, ClimbX, and Ghosti that draft posts in your voice, find replies worth making, and help you grow a following.

How much do AI marketing tools cost?

It ranges from free to a few hundred dollars a month. Every listing shows a rough cost: Free, $ is under 50 a month, $$ is 50 to 200, $$$ is a few hundred or more, and $? means we have not pinned it down. Watch for pricing that scales with usage, like per video credits or per email sent.

I would rather not pay. Can I do this myself?

Yes. Most of these jobs have a free or cheap DIY version, and if you can code you can get far on your own. See the do it yourself section.

How do I get my tool listed?

Submit it and we will take a look. If your tool is already here, you can claim the listing to fix the details. There are also featured spots if you want more visibility.