UGC

Which should I choose?

If this is your first campaign, order ten single videos and skip the subscriptions. If you already have a format that works and want reach that compounds, move to a model that pays per verified view with creators posting from their own accounts. If you want the ad to appear to come from the creator, you need whitelisting, which narrows the field considerably. If volume has become the bottleneck, pay someone to manage it. And note that none of these are required: messaging small creators directly on TikTok or Instagram and agreeing fifteen to twenty five dollars a video plus two dollars per thousand views is cheaper than every tool here, and it is what most consumer apps that scaled on short-form actually did.

The common mistake Buying a subscription before you have ordered ten videos. You are still finding out whether the format works, and a monthly fee makes that test more expensive than it needs to be. Also worth knowing that no tool in this category is necessary to run UGC at all.