Retention
Keep customers with lifecycle email, win-back campaigns, and churn alerts.
A curated list of new AI marketing tools for retention. See also the full directory to filter across categories.
No single pick here
Three emails do most of the work here and almost any tool in the category will send them, so pick on what your product already integrates with rather than on features.
Which should I choose?
Welcome, activation nudge, win back. Those three usually do more than a new acquisition channel and they run without you. Add churn alerts once a point of churn costs more than a new channel earns, which happens somewhere above five thousand a month.
The common mistake Spending on acquisition before calling the people who cancelled. Finding out why the customers you had left is cheaper than finding new ones, and it is the only research in marketing that people reliably skip.
Tools in this category
ToolWhat it is good forCost