Yōtei

6 tools

Influencer

Find creators, run influencer marketing campaigns, and manage partnerships at scale.

A curated list of new AI marketing tools for influencer. See also the full directory to filter across categories.

Our pick

Collabstr, for most people

Browsing is free and escrow holds your money until the content arrives, so the first transaction costs you nothing to attempt and carries no counterparty risk.

Collabstr →

Also worth naming

  1. Twirl$$A vetted network paid by the project, which is simpler to budget than per-view models.
  2. JoinBrands$$Covers paid collaborations and product seeding in one place, useful if you ship something physical.

Read next

Which should I choose?

Judge on audience overlap rather than follower count, and look at who actually follows someone before paying them. If you want the ad to run from the creator’s account, check whitelisting is supported before you agree a rate, because it adds fifty to a hundred percent on top.

The common mistake Paying for reach. A creator with fifty thousand of the wrong followers is worth less than one with two thousand of the right ones, and follower count is the number everyone quotes because it is the easiest to inflate.

Tools in this category

ToolWhat it is good forCost
Aha CreatorFind, negotiate with, and manage influencer collabs at scale.$→1stCollabFind creators and run the whole influencer campaign, from outreach to contracts and payments.$$$→AMTAn AI agent that runs influencer campaigns for you, from finding creators to negotiating and paying them.$?→InsightIQFind and vet influencers across hundreds of millions of creator profiles, then track results.$?→TopYappersFind creators who already promote products like yours, then run outreach and close the deals.$→CollabstrBrowse creator listings with upfront prices, then hire micro influencers or order UGC one collab at a time.$$→