Tools for the climb to better marketing.
Yōtei sorts and curates the new wave of AI marketing tools by what they do, connects you with marketers who have proven themselves, and catalogs free tools you can use right away.Updated June 2026 · 83 tools · 12 stations
Three trails.
The routeSorted by what they do
ToolWhat it is good forCost
UGC
Run user-generated content campaigns with real creators. Find them, brief the content, and pay by results.
AI video ads
Make video ads with AI actors and avatars from a script, no creators or film crew.
Clipping
Turn long videos and podcasts into short clips for TikTok, Reels, and YouTube Shorts.
Influencer
Find creators, run influencer marketing campaigns, and manage partnerships at scale.
Social drafting
Write social posts in your voice, drafted for you across X and other platforms.
Ad research
See the ads and hooks already working, pulled from large ad and video databases.
Ad creatives
Generate ad creative and test what converts on Meta and other paid channels.
Outbound
Cold email and DM outreach. Build lead lists and run an AI SDR to start conversations.
Retention
Keep customers with lifecycle email, win-back campaigns, and churn alerts.
SEO
Write SEO articles and build pages that rank on Google and bring steady traffic.
AEO
Answer engine optimization. Get your product cited in answers from ChatGPT, Perplexity, and Google AI.
Find someone to learn from
People we rate in new wave marketing. Individuals, not agencies.
NameKnown forReach out
Open to consults and want to be listed? .
Free tools, or build your own
You can get far without paying, especially if you can code. Free hosted tools, open source you self-host, and repos you run with your own AI key. Plus prompts to build your own.
Free and hosted
Genuinely free, nothing to install or host. Some need a free account.
- ✦
- ✦
TikTok Creative CenterAd research
Top performing TikTok ads and trends, by industry and region.
Open ↗ - ✦
- ✦
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CanvaDesign
Design social posts, static ads, and thumbnails from templates. Strong free tier with some AI.
Open ↗ - ✦
Pomelli (Google Labs)Ad creative
Pulls your brand from your website and makes on-brand social posts and static ads. Free.
Open ↗ - ✦
- ✦
Google Search ConsoleSEO
See which search queries bring traffic and which pages rank. Free with a Google account.
Open ↗ - ✦
Google Keyword PlannerKeyword research
Keyword ideas and search volume from Google. Free with a Google Ads account, no spend needed.
Open ↗
Run it yourself
Free, self-hosted software on a cheap VPS, roughly five to thirty dollars a month. Mostly open source.
For builders
Free repos you run with your own AI key, usually a few dollars a month in API costs. Pairs with the prompts below.
- ✦
Marketing SkillsAI skills
A big pack of marketing skills for AI coding agents: SEO, copy, CRO, ads, and analytics.
Open ↗ - ✦
SEO MachineSEO
A Claude Code workspace that runs an end to end SEO content pipeline with GA4 and Search Console.
Open ↗ - ✦
OpenClaudia SkillsAI skills
A smaller MIT pack of Claude Code marketing skills for blog posts, landing copy, and strategy.
Open ↗ - ✦
OpenCMOAI CMO
A self-hosted multi-agent AI CMO for SEO and tracking mentions on Reddit and Hacker News.
Open ↗ - ✦
aeo-platformAEO
A CLI that checks your brand citations across ChatGPT, Claude, Gemini, and Perplexity. Bring your own keys.
Open ↗ - ✦
aeorank-cliAEO
Scores your site for AI visibility and generates an llms.txt file. Runs locally, no API key.
Open ↗ - ✦
Yōtei tools on GitHubOurs
Free tools we open source off the Yōtei repo. More coming.
Link coming
Vibe-code your own
A growing library of prompts to build your own marketing tools. Paste one into your AI editor and ship in an afternoon.
Open the prompt library ↗Submit, claim, sponsor, or list yourself
Submit a tool
Claim your listing
Sponsor a category
Get listed as a trail guide
Spotlight
Good to know
What is Yōtei?
A field guide to the new wave of AI marketing tools, grouped by the job they do, with a short note on what each is good for and a rough cost. You can also find trail guides to hire and free ways to do it yourself. The name is a nod to Mount Yōtei in Hokkaido, an Ezo Fuji and a long climb.
What kind of tools get listed?
New and recently launched AI marketing tools, grouped by the job they do. Each one has a short note on what it is good for and a rough cost.
What is answer engine optimization (AEO)?
Getting your product mentioned in answers from AI tools like ChatGPT, Perplexity, and Google AI. Yōtei has a station for AEO tools, and the site is built so those engines can read and cite it.
I am a developer new to marketing. Where do I start?
Start at the trailhead. Yōtei gives you three ways to make progress: try an AI tool built for the job, reach out to a marketer on X, or do it yourself with free tools. The tools are sorted by what they do, from UGC and clipping to ad creatives, outbound, SEO, and AEO.
What are the best AI tools for UGC and video ads?
Yōtei has stations for UGC and AI video ads. For real creator campaigns there is NewWave. For AI actors and avatars there are Arcads, Creatify, and MakeUGC. Pick by whether you want real people or AI generated video.
How do I turn long videos into short clips with AI?
The clipping station lists tools like Choppity and Reap that cut long videos and podcasts into captioned shorts for TikTok, Reels, and YouTube Shorts.
How do I get my product mentioned by ChatGPT and other AI?
That is answer engine optimization. The AEO station lists tools like AthenaHQ, Profound, and Scrunch that track how AI answers cite your brand and help you show up more often.
How can I research competitor ads for free?
Use the free ad libraries in the do it yourself section: the Meta Ad Library, TikTok Creative Center, and Google Ads Transparency Center. You can also run an Apify actor to pull a competitor into a spreadsheet.
How do I grow on X with AI?
The account growth and social drafting stations list tools like SuperX, ClimbX, and Ghosti that draft posts in your voice, find replies worth making, and help you grow a following.
How much do AI marketing tools cost?
It ranges from free to a few hundred dollars a month. Every listing shows a rough cost: Free, $ is under 50 a month, $$ is 50 to 200, $$$ is a few hundred or more, and $? means we have not pinned it down. Watch for pricing that scales with usage, like per video credits or per email sent.
I would rather not pay. Can I do this myself?
Yes. Most of these jobs have a free or cheap DIY version, and if you can code you can get far on your own. See the do it yourself section.
How do I get my tool listed?
Use the form at the bottom of the page. We review every tool ourselves and try it before adding it. This is not pay-to-play. If your tool is already here, you can claim the listing to fix the details. Sponsored placement is only for tools that fit the guide.
Station 05 · 4 tools
Social growth
Run social accounts and grow a following on X, TikTok, and Instagram, mostly on autopilot.